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lecture 5: lecture intro

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HTML, as the name implies, was created to handle text. Markup structures text in order that it can be interpreted by browsers, search engines, and other pieces of software which take the WWW as their raw material.

Since the start of this course, however, we have seen that there are various web design techniques which enhance the presentation of text: techniques like styles and, from the previous lecture, the use of tables for page layout. It is important to realise that these are basically peripheral to the main job of HTML. At the same time it is true to say that it's because of these presentation techniques that the WWW has achieved the popularity it has.

This is particularly true of images. Were it a text-only medium, even bearing in mind the use of colours and layout, it is highly unlikely that the WWW would have taken off. And images, as we will see in this lecture, can be very useful for putting across information. Nevertheless it must be remembered that the handling of images is effectively additional to the main tasks of HTML; primarily, the handling of text and secondly, laying out the page. The problem with images is that because they are so visually prominent they are often considered to be more important to web pages than they actually are. And that means they can often be used very badly indeed.

Image: Silverdale, Morecambe Bay, Xmas Eve

This lecture will cover some general points about the use of images:

  • the types of image you may see online
  • how to acquire images and prepare them for effective use on the web
  • how to make sure you use them in accessible ways.

As ever, the bulk of technical details are provided by the rest of this lecture's online teaching materials and you should make sure you read these as soon as you can after this lecture has finished.

The latter part of this lecture also deals with a couple of other important topics:

  • we will start to look at how you can actually publish your page, rather than leave it skulking around on your local machine
  • you will also receive some advice and practical information on selecting your option for Web Design, the teaching for which starts in week 7.



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